World Tourism Day observed on 27 September 2013 across the world to bring awareness about the importance of tourism.The purpose of this day is to raise awareness on the role of tourism within the international community and to demonstrate how it affects social, cultural, political and economic values worldwide.Theme for 2013: Tourism and Water: Protecting our Common Future.

The United Nations World Tourism Organization (UNWTO) decided in September 1979 to institute World Tourism Day.