The World Needs More

Renowned Film actor  and UNICEF Goodwill Ambassador Amitabh Bachchan  joined the UN and its humanitarian partners to promote The World Needs More global campaign. The campaign seeks to turn words into real assistance for communities affected by humanitarian crises. It was launched on 19 August 2013.

The World Needs More campaign was produced in collaboration with Leo Burnett New York that allows brands and the public to sponsor a word (such as Education, Inclusion, Strength, Empowerment or Dialogue) they believe the world could use more of. Gucci, Intel, Western Union, Barclays Bank, and Crescent Enterprises have already sponsored words. Besides Amitabh Bachchan, international celebrities who have supported the campaign, includes Beyonce, Kid President, Susan Sarandon, Jennifer Lopez, LL Cool J, Geena Davis, Trey Songz and Christina Applegate.